Attracting and retaining talent has always been a major challenge for companies. Currently, an organization does not become attractive only by the compensation package it offers to its employees. Issues such as: purpose, culture and career perspective have an increasingly impact on attracting and retaining talent. Here we have gathered important actions to guide you in this challenge.
vesting in your employer brand is one of the best ways to attract talent. The main objective is to build a positive image of the company for its employees and for the market. Spreading the company’s culture and environment and transforming it into a place where people “dream” of working is not a simple task, it requires dedication, resources, and time, but it is an excellent way to arouse the interest and desire of talented professionals. in your company, and increase the satisfaction of your own employees.
Organizational culture is the set of beliefs, habits and values that are shared in a company, it is like a company's DNA. Every company has its organizational culture, whether it is strongly established or not. Defining a corporate culture helps to attract and retain professionals who identify with that same culture, as they help align the company's purposes with the personal values of its employees.
When employees feel valued and have opportunities for career growth, employees are less likely to want to change companies. Investing in qualification, training and development increases productivity, engagement, and employee satisfaction, in addition to arousing the interest of talent in the market. Training that develop skills in line with the business needs bring return to the company as well.
The expectation of a career evolution is often fundamental for a professional to accept a job offer. That is why it is very important for the organization to indicate all available opportunities for the growth of this professional. The perspective of professional growth also brings engagement, security and prevents employees from seeking other opportunities.
Nowadays, salaries and benefits are no longer the main motivation for a professional to move in the market. However, it is important that the compensation package offered is compatible with what is offered in the market, and with the professional's performance. This prevents employees from giving in to harassment from other companies and arouses the interest of potential employees.